Investing 101 with Capt. Kirk

From Globeandmail.com

TORONTO — Making money may not have been a top priority for Captain James Kirk and his crew as they cruised through space on Star Trek, but the same can't be said for William Shatner when it comes to his civilian life.
During a 50-plus year acting career, Mr. Shatner has parlayed his most famous role into a money-making machine. His website is a one-stop shop for Trekkies, offering products such as signed Captain Kirk photos for $79.95, or a Kirk and Klingon Action Figure set on sale for $28.98.
Then there is the apparent draw of Mr. Shatner, who has no qualms when it comes to poking fun at himself. In recent decades, he has served as a pitchman for Loblaw Cos. Ltd.'s supermarkets, priceline.com's travel deals, DaimlerChrysler Canada Inc.'s cars, and Kellogg Co.'s All-Bran cereal.
At his latest appearance in Toronto Monday, helping Rogers Wireless Communications Inc. launch a new service for video calls over cellphones — how very Star Trekish — Mr. Shatner sat down and shared some of his views on the world of business. They include such tidbits as "don't buy anything that eats while you sleep."

Jason's snark: "Don't buy anything that eats while you sleep." Yeah, good advice. Beam up my savings, Scotty.